Locago and the base content is a free service for consumers, ideal for applications such as travel guides, friend tracking, and local news services among others. The users have the option to buy premium content and services online such as city guides, traffic cameras, Wi-Fi access etc. With Locago anyone can publish and share valuable content, climbing spots in France, bird spotting, club guides etc. In Locago third party services are presented in separate layers that are dynamically loaded and configured, so that new sources and information can be provided without a software update.